HubSpot Demand Generation Specialist

Summary

ScoutLogic is transforming background screening with a high-touch, high-speed service model that helps recruiters and HR leaders move faster and hire with confidence. As we grow, we’re looking for a sharp, self-directed HubSpot expert to elevate our marketing automation and campaign execution.

Role Overview

We’re seeking a freelance HubSpot Marketing Automation Specialist to manage and optimize our marketing automation programs. This is a hands-on role ideal for someone who can move between strategy and execution—comfortable building workflows, managing data, and getting campaigns out the door quickly and precisely.

Key Responsibilities

Campaign Set-Up & Management

Build, test, and optimize HubSpot email campaigns, workflows, and lead nurturing sequences for marketing programs and sales enablement.

Landing Page Creation

Design and publish clean, conversion-optimized landing pages and forms within HubSpot, following brand guidelines.

Email Marketing

Develop email marketing campaigns including newsletters, nurture streams, and triggered sequences. Ensure responsive design, deliverability, and A/B testing.

List Management & Segmentation

Maintain and optimize contact lists using smart lists and segmentation to support targeted marketing efforts.

Marketing Analytics & Reporting

Build and maintain dashboards to track performance across email, landing pages, and campaigns. Analyze results and make data-driven recommendations.

Required Skills & Experience

• Proven experience managing HubSpot Marketing Hub (Professional or Enterprise level)
• Strong understanding of marketing automation best practices
• Experience building emails, forms, landing pages, and workflows within HubSpot
• Knowledge of list segmentation, contact management, and lead scoring
• Proficiency in reporting and analytics dashboards
• Attention to detail and the ability to QA your own work
• Clear communication and strong organizational skills

Bonus If You Have:

• B2B HR tech experience
• Familiarity with HubSpot Sales & Service
• Experience supporting account-based marketing (ABM) programs